"The high download speeds offered by HSDPA will greatly enhance a wide range of mobile services from Web browsing to video downloads. We will have commercial HSDPA networks up and running in Europe in 2006."
Matthias Schroter, VP Roaming & Standards, T-Mobile
Superior network coverage is seen as the magic ingredient for mobile broadband success. mobilkom austria is constantly testing the quality of its network using independent institutes to ensure it stays one step ahead. The positive combination of coverage and speed produce a significant competitive advantage, and one that will command a premium price – but it needs to be a pricing package that is simple to understand and has to be convergent with previous pricing approaches as well as alternative solutions to the mobile approach.
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When Australian operator Telstra Mobile launched its nationwide mobile broadband network in October 2006, it brought broadband services to many remote communities for the very first
time. In towns far from metropolitan centres, its “Next G” subscribers can video conference with friends from the opposite side of the country, catch up with the latest CNN headlines days before a daily newspaper arrives and download the latest hits in record time. All thanks to the world’s largest national HSPA network, rolled out in just 10 months.
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In March 2006, MTN was the first operator in South Africa to launch HSDPA commercial services, and the eleventh worldwide. Using the mobile broadband technology HSDPA MTN has established a community payphone kiosk in the township of Alexandra, allowing the very poor community access to voice telephony services, and for the first time, cheap and reliable access to the internet. With support from MTN SA, and the GSM Association's Development Fund, the Alexandra Community Payphone site has become the latest to join the MTN @ccess project.
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AT&T operates in one of the world’s most competitive and complex mobile markets. As the largest mobile operator in the USA, it strives to be first to market with successful mobile services. And now, with High Speed Downlink Packet
Access (HSDPA) mobile broadband, AT&T leads the market once again. Users can watch their favourite video clips on their mobile handset or surf the Internet at speeds averaging 400-700kbps.
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Malaysia’s broadband landscape is undergoing
a revolution. Leading mobile
operator Maxis Communications Berhad
has rolled out HSDPA, bringing true
competition to the country’s underdeveloped
broadband market. Everyday,
hundreds of households are signing up to
the only residential broadband service
that offers true portability, convergence
and reduced phone bills.
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When South Korean operator KT Freetel
(KTF) launched ‘SHOW’ – its mobile broadband service based on a High Speed Downlink Packet Access (HSDPA) network – on March 1st 2007, the company stamped its presence on the industry in two major ways.
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The launch of SmarTone-Vodafone Mobile Broadband has given users in Hong Kong the only ubiquitous High Speed Packet Access (HSPA) network with territory-wide coverage. The company’s HSPA network was launched commercially in June 2006. It covers over 99% of Hong Kong’s territory, including the outer lying islands, and even works on top of the tallest skyscrapers and underground on the Mass Transit Railway (MTR), Hong Kong’s subway.
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Telecommunications is playing a key
part in this transformation. The Middle
East’s leading operator, Etisalat, is pioneering
mobile broadband services in the UAE.
One of the first operators anywhere in the
world to launch 3G, in December 2003,
Etisalat was also in the leading group to
upgrade its entire 3G network to HSPA
in 2005.
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Ericsson has signed a contract with leading operator Brasil Telecom for a WCDMA/HSPA network and the deployment and systems integration of their IP Multimedia Subsystem (IMS). The move is set to boost network capacity and manage increased traffic growth, paving the way for the introduction of advanced broadband and multimedia services. Under the contract, Ericsson will be the main supplier for the WCDMA/HSPA radio access network in five Brazilian states and the sole supplier of Brasil Telecom's 2G/3G common core network. As part of the core network, Ericsson's Mobile Packet Backbone Network (Mobile-PBN) solution - from Ericsson's Redback portfolio - will provide telecom-quality IP transport and allow the operator to introduce high-quality multimedia services quickly and reliably. Ericsson will also be responsible for network deployment, systems integration, training and support services.
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Novatel Wireless Inc (Nasdaq:NVTL), which provides wireless broadband access solutions for the mobile communications market, reported on 2 May that O2 UK is distributing the Novatel Wireless Ovation MC930D USB broadband modem, as the O2 Mobile Broadband USB Modem. The Ovation MC930D is a modem designed to provide a download speed of 7.2 Mbps and upload speeds of 2.1 Mbps on any HSPDA/HSUPA network supporting the 2100 MHz band. The Ovation MC930D is available through different O2 UK's direct and business sales channels, is optimized for Europe, providing an option for subscribers who need Internet access.
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Singapore’s integrated telecom carrier StarHub is to launch a six-month trial of femtocell technology to deliver 3G/3.5 mobile services at home. Anil Nihalani, head of StarHub mobile services, said about 200 customers who are using both the company’s mobile and residential broadband services will take part in the trail, the first of its kind in Singapore. They will be able to use various mobile services, including voice and video call, SMS, MMS and other data services, delivered through a plug-and-play femtocell access point which will be connected to their residential broadband at home.
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